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The Jeremy Shum Invent Company – Business pitch

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VC Business Video Pitch

by The Jeremy Shum Invent Company


As apart of the Australian version of the MIT $200K Challenge, entitled the “APAC eChallenge”, we were required to draw up a business plan, and provide a business pitch.  A copy of the business plan can be Jeremy Shum Business Plan.


Mike Harris, Founder & Principal (Harcon LLC),
“That was awesome! I have never seen a ‘video pitch’ but surely it’s an idea whose time has come, so you’re spot on with your approach. Jeremy, I am very impressed with the professionalism of your team and the studio quality of the production. You all have done an outstanding job.”

Mr. Harris has a BS (University of Tennessee) and MBA (Vanderbilt University).

Dr. Edward C. Cheng, Director (Oracle),
“I think this is really, really great. The clip captures me for the whole time. I didn’t think I would get beyond 10 sec and yet I watch the whole thing … I think you’ve got yourself a great team and a great start. This is a fundable project. Congratulations for a job well done … if you show this video, it tells it all already. Great work. You should be able to close some funding.”

Dr. Cheng has a BCompSci, MBA (Columbia, UC Berkeley), PhD (University of London).

Joanne Zucco, Lecturer (University of South Australia),
“Looks good Jeremy! Well done!”

Ms. Zucco has a BCompSci(Hons) and is completing her PhD.


To be innovative, rather than doing a traditional pitch, we showed a video, along with a 2.5 minute introduction and conclusion.  Longer than a traditional “Elevator Pitch”, the pitch was meant to not only interest the VC, but also provide good quality information about:

• The Need

• Our Solution

• The Market

• Our Team

• To The Future

Furthermore, VC’s were provided with additional time where they could ask questions which were unanswered during the presentation.  The questions they asked included:

What is your competitive advantage over QuickBooks?  Input screen is touch-screen compatible, which is quicker.  Engine technology is powerful AI backend that uses patent-pending technology which converts collected “data” into “information”, reducing work load.  As a result, the business manager will receive better output.

What is your market strategy?  Via business radio, television, magazine segment advertising, marcom and publicity.

How do you estimate your financials?  We have used a bottom-up “market pull” costing (i.e. costing from the point-of-advertising to the point-of-sale), which uses Google AdWords ROI.  The calculations are included in the notes to the business plan.

What are your distribution channels?  Over our Internet store (very popular among business people), and by M2, via retail stores.

What is the corporate structuringchikpos is a wholly owned subsidiary of The Jeremy Shum Invent Company.  If A VC were to purchase a minority ownership of chikpos, the ownership restructuring would attribute, say 30% to the VC, and the residual, 70%, to The Jeremy Shum Invent Company.


Any comments?  Please e-mail concierge@chikpos.com!

©2009 The Jeremy Shum Invent Company

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